⁣Happy Friday #kingsandqueens

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⁣Itegue Taitu Betul ⁣, founder of Addis Ababa (“New Flower”) in 1886. She ruled as Empress of Ethiopia from 1889 until 1913.
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When Yatreda filmed the Taitu motion portraits, we had to choose between recreating an existing historical photo, or something fresh.
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We decided to bring the Empress back to life with an original composition, unseen before. Our dear Menen captured her expressions, essence & style.

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⁣✈ Bamako 🇲🇱

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⁣STRONG HAIR : 058 : ፶፰ ⁣Looping 360° motion portrait from the Yatreda series “STRONG HAIR : ጠንካራ ፀጉር” which celebrates the diversity and power of African hair. This collection features 100 unique hairstyles from all across Ethiopia.

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⁣STREET FASHION

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⁣Nasemajee

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