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Calling all #PalmAngels fans. #FARFETCH

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⁣STRONG HAIR : 035 : ፴፭

 ⁣Looping 360° motion portrait from the Yatreda series “STRONG HAIR : ጠንካራ ፀጉር” which merges the diversity and power of African hair with the blockchain. This collection features 100 unique hairstyles from all across Ethiopia.

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⁣in the wild
shot by ⁣ROMAN ODINTSOV

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⁣Itegue Taitu Betul, ⁣founder of Addis Ababa (“New Flower”) in 1886. She ruled as Empress of Ethiopia from 1889 until 1913.
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When we as Yatreda filmed the Taitu motion portraits, we had to choose between recreating an existing historical photo, or something fresh. So we decided to bring the Empress back to life with an original composition, unseen before. Our dear Menen captured her expressions, essence & style.

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⁣Africa

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