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⁣Ombachi Took it outside

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⁣Itegue Taitu Betul ⁣, founder of Addis Ababa (“New Flower”) in 1886. She ruled as Empress of Ethiopia from 1889 until 1913.
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When Yatreda filmed the Taitu motion portraits, we had to choose between recreating an existing historical photo, or something fresh.
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We decided to bring the Empress back to life with an original composition, unseen before. Our dear Menen captured her expressions, essence & style.

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⁣STRONG HAIR : 050 : ፶ ⁣Looping 360° motion portrait from the Yatreda series “STRONG HAIR : ጠንካራ ፀጉር” which celebrates the diversity and power of African hair. This collection features 100 unique hairstyles from all across Ethiopia.

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⁣Seen in Abomey, Benin

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⁣Note to self: you are where you need to be.
⁣Seen in Freetown, Sierra Leone

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